[PROPOSAL #46][ACCEPTED] Prop 34 report and request for time extension to continue to spend the marketing budget

• Moderator edit to add link to on-chain proposal: Mintscan Proposal: Extend Luna Mission to Fund ATOM Marketing The Cosmos community approved Proposal 34 on 2021-01-20 allocating 129,208 ATOM to implement a comprehensive ATOM marketing plan executed in collaboration with AiB (Tendermint). Proposal XX is requesting an extension of the time allowed to spend the approved budget and allocate existing funds for two additional ATOM-focused priorities. Below are details of this request and an outline of the successful results of Proposal 34 marketing spend as of 2021-03-31. PROPOSAL XX REQUEST: • Prop 34 Time Extension: The Prop 34 Implementation team seeks a three-month extension (until 2021-07-20) to fully spend the existing budget allocation under the terms approved in Proposal 34. The multisig team and AiB (Tendermint) invested significant time and energy properly researching and vetting vendors, contractors, and opportunities requiring additional time to complete the Prop 34 expenditure of funds. With the approval of Proposal 45, any unspent funds remaining from Proposal 34 efforts will be returned to the community pool on 2021-07-20. • Additional Budget Priority -…

Excerpt (1199 of 7001 characters). Read the whole post on the forum ↗

Thank you for the write-up, Zaki. My preference would be for the creation of RFP (Request for Proposal) documents surrounding a global Strategy & PR campaign going forward. I think this will help us evaluate a significant amount of ideas, costs associated with those ideas, and professional execution, monitoring, and reporting on the overall strategy. Thoughts?

I don’t think an RFP mechanism makes any sense. I think an RFP mechanism will produce nothing.

Prop 34 empowered the people in our community who are willing to work nights, weekends etc like Immassi, Joe Dirtay, Adrianna, David, Jack to push the message of Cosmos and ATOM to the world.

We will never reproduce their passion in a " professional" marketing agency.

This is messier but truer to the Cosmos Ethos.

We are not here to grow through partnership or slick press releases but through the most passionate evangelists spreading the message.

I respect the desire to adhere to cosmos ethos, but it’s unclear whether the results provided in this thread can be safely attributed to the marketing tactics done so far. A sentiment of many who voted yes on this prop in the first place has been that they’ve been in the dark on what has happened behind the scenes for the most part. I don’t think laying out a rough framework of what the prop 34 team wants to happen between now and July/strategies to make those things happen is a bad idea, and I don’t think this is against the ethos of cosmos.

We are grateful for the volunteered time here ofc, but just want to have a more fleshed out plan. The DEX needs marketing but we also need to be sure that the avenues being chosen are having genuine impact.

Hi zaki , Thank-you for your response and making your position explicitly clear with respect to issuing a Request for Proposal for a professional team to submit marketing and strategy proposal going forward. That being said, could you please provide a further breakdown of the second bullet point and the 3000 ATOM you are seeking for operational support? Additional Budget Priority - Project Execution Fund Pool: Execution, oversight, and accountability for this significant marketing spend requires substantive operational support. In addition to the 5 multisig administrators, extensive support is being provided by Adriana Mihai (Kalpatech), Garrette Furo (Regen Network), David Fortson (Regen Network/LOACOM), and others. We request an allocation of 3000 ATOM (from the existing budget) to compensate for previous and ongoing support of this expansive marketing campaign. Funds will be distributed through the multisig administration. You’ve written that the 3000 ATOM will be used to compensate previous and ongoing support for this marketing campaign. Can you please provide the following information to add more transparency to this proposal and create an open and transparent…

Excerpt (1191 of 2121 characters). Read the whole post on the forum ↗

Dear guys, before jumping into details & giving out comment, can you please share the actual % of traffic coming from each channel (direct, paid ads, social, referral…) for our Twitter & Website?
In addition, I assume that you guys have been tracking some kind of conversions from all campaigns, therefore I really want to see the real number of conversions coming out from activities above.

Paul,

It takes a good deal of work for us to line up and manage all of this. Currently there are a number of people doing this for free to help out. We are proposing the 3k to be able to pay those folks (as well as others who can help) for their time and efforts. This is how we get the best bang for our buck as ATOM holders.

Also to be clear the multisig signers have each been paid 100 ATOM. This is a de minimis amount considering the magnitude of the results shared above as well as the amount of time we have all spent on this.

I see really good points raised in the previous replies, and they are unanswered. Since the proposal went already live, I’d strongly suggest voting against it till the points flagged are clarified.